Episodes
Wednesday May 25, 2022
31. Yahoo’s Mallory Armstrong on the Keys to Cross Screen Measurement
Wednesday May 25, 2022
Wednesday May 25, 2022
Mallory Armstrong, Yahoo's Head of Global TV Data Strategy, joins Cross Screen Media CEO Michael Beach to share her insights on the future of media buying and the current challenges and opportunities in cross screen measurement.
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Wednesday May 18, 2022
30. Rich Greenfield on Streaming’s Road Ahead
Wednesday May 18, 2022
Wednesday May 18, 2022
Rich Greenfield, Partner and Media and Technology Analyst at LightShed Partners, joins Cross Screen Media CEO Michael Beach to share the bull/bear case for companies like Netflix, Roku, Disney, and Comcast, the future of news, and the challenges of launching an ad-supported streaming offering from scratch.
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Wednesday May 11, 2022
29. Ashwini Karandikar on Data-Driven Decision Making
Wednesday May 11, 2022
Wednesday May 11, 2022
Ashwini Karandikar, EVP Media, Tech & Data at The 4A’s, joins Cross Screen Media CEO Michael Beach to share the importance of cross-channel measurement at the local level and data-driven decision-making for marketers and agencies.
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Wednesday May 04, 2022
28. Mark Zgutowicz on Success Drivers in the Video Ad Market
Wednesday May 04, 2022
Wednesday May 04, 2022
Mark Zgutovic, a Senior Research Analyst at The Benchmark Company, joins Cross Screen Media CEO Michael Beach to discuss how short-form content videos are pulling ad dollars from mainstream players and the future of ID and privacy in the Connected TV space.
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Wednesday Apr 27, 2022
27. HyphaMetrics CEO Joanna Drews on TV Measurement and the Oracle of Truth
Wednesday Apr 27, 2022
Wednesday Apr 27, 2022
Joanna Drews, Cofounder and CEO HyphaMetrics, joins Cross Screen Media CEO Michael Beach to share her thoughts on using next-generation technologies to close the gap in cross-screen measurement and how zero-party data could re-shape the video ad landscape.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
Wednesday Apr 20, 2022
26. Gordon Borrell on the New ‘Prime Time’
Wednesday Apr 20, 2022
Wednesday Apr 20, 2022
Gordon Borrell, CEO of Borrell Associates, joins Cross Screen Media CEO Michael Beach to share his thoughts on disruptors, planning with granularity, challenges facing local marketers today, and the new prime time.
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Wednesday Apr 13, 2022
Wednesday Apr 13, 2022
Philippe Guelton, President at Crackle Plus and head of VOD Networks at Chicken Soup for the Soul Entertainment, joins Cross Screen Media CEO Michael Beach to share how he transformed an AVOD platform into a mass distribution network that works with partners as well as competitors. Learn about Crackle's rise and how they continue to garner loyalty in a crowded space.
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Wednesday Apr 06, 2022
24. Troy Young on Lean Media Companies and the Shift Towards Creator Models (Part 2)
Wednesday Apr 06, 2022
Wednesday Apr 06, 2022
Troy Young, former Global President of Hearst Magazines, and current CEO of New Co, joins Cross Screen Media CEO Michael Beach in a wide-ranging conversation on topics including the implications of Web3 and blockchain across industries, in part two of our latest Screen Wars Thought Leader Interview.
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Wednesday Mar 30, 2022
23. Troy Young on Lean Media Companies and the Shift Towards Creator Models (Part 1)
Wednesday Mar 30, 2022
Wednesday Mar 30, 2022
Troy Young, former Global President of Hearst Magazines, and current CEO of New Co, joins Cross Screen Media CEO Michael Beach in a wide-ranging conversation on topics including a ‘leaner’ approach to building media organizations, in part one of our latest Screen Wars Thought Leader Interview.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup
Wednesday Mar 23, 2022
22. SafeGraph CEO Auren Hoffman on Building a Better Business
Wednesday Mar 23, 2022
Wednesday Mar 23, 2022
Auren Hoffman, CEO and Chief Historian of SafeGraph, joins Cross Screen Media CEO Michael Beach to share his business growth principles and thoughts on the critical investments you need to build a successful company in our latest Screen Wars Thought Leader Interview.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup