Episodes
Wednesday Mar 01, 2023
37. Camelot CEO Sam Bloom on “De-averaging” Data for Better Targeting
Wednesday Mar 01, 2023
Wednesday Mar 01, 2023
Sam Bloom, the CEO of Camelot Strategic Marketing and Media, discusses the impact of the pandemic on the advertising industry, the importance of agencies’ expertise in various disciplines, the complexities of delivery and measurement, and the need for simplification in the localized CTV world.
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