Episodes
Wednesday May 17, 2023
44. Chris Wilson on Decoding Cross-Platform Video Measurement
Wednesday May 17, 2023
Wednesday May 17, 2023
Chris Wilson, CEO of HyphaMetrics, joins Michael Beach to discuss the need for a fresh approach in video measurement. They discuss the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surrounding fragmented media consumption.
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