Episodes
Wednesday Apr 12, 2023
41. Brian Wieser on the Dynamics of Media Buying
Wednesday Apr 12, 2023
Wednesday Apr 12, 2023
Brian Wieser, Principal of Madison and Wall, joins Michael Beach to discuss the challenges of regional allocation for national brands and the importance of focusing on value over cost in the video ad industry.
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Wednesday Apr 05, 2023
40. Mike Shields on the Evolution of CTV
Wednesday Apr 05, 2023
Wednesday Apr 05, 2023
Mike Shields, CEO of Shields Strategic Consulting, joins Michael Beach to discuss the convergence of digital and linear advertising, the difficulties in delivering targeted ads, and the challenges surrounding ad frequency.
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Thursday Mar 23, 2023
39. datafuelX’s Howard Shimmel on Next Steps for Cross-Platform Measurement
Thursday Mar 23, 2023
Thursday Mar 23, 2023
Howard Shimmel, Chief Strategist at datafuelX, shares the challenges of measuring video across different platforms, the role of data and analytics in the industry, and the importance of a reliable and accurate panel for measurement.
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Friday Mar 17, 2023
38. The Herald Group’s Todd Van Etten on Optimizing Media for Maximum Impact
Friday Mar 17, 2023
Friday Mar 17, 2023
Todd Van Etten, Chief Digital Strategist at Herald Group, shares the need for better tools to manage advertising campaigns and optimize media mix for maximum impact and provides insights into the challenges and opportunities of digital marketing in today's rapidly changing media landscape.
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Wednesday Mar 01, 2023
37. Camelot CEO Sam Bloom on “De-averaging” Data for Better Targeting
Wednesday Mar 01, 2023
Wednesday Mar 01, 2023
Sam Bloom, the CEO of Camelot Strategic Marketing and Media, discusses the impact of the pandemic on the advertising industry, the importance of agencies’ expertise in various disciplines, the complexities of delivery and measurement, and the need for simplification in the localized CTV world.
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Friday Feb 17, 2023
Friday Feb 17, 2023
Brenda Hetrick, President of Matrix Solutions, joins Cross Screen Media CEO Michael Beach to share the challenges facing media sellers in a convergent TV environment and how technology can bridge the gap for buyers and sellers.
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Wednesday Feb 08, 2023
35. Madhive’s Joe Marino on TV Sellers’ Transition to Digital Video
Wednesday Feb 08, 2023
Wednesday Feb 08, 2023
Joe Marino, Senior Vice President of Strategic Account Sales at Madhive, joins Cross Screen Media CEO Michael Beach to share his thoughts on the evolution of TV buying, the shift into buying digital video, and the challenges sellers face in this new environment.
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Wednesday Feb 01, 2023
34. AdImpact CEO Kyle Roberts on What Marketers Can Learn From Political Advertising
Wednesday Feb 01, 2023
Wednesday Feb 01, 2023
Kyle Roberts, CEO at AdImpact, joins Cross Screen Media CEO Michael Beach to share his thoughts on what advertisers across industries can learn from political advertising and how local advertising is reshaping the entire landscape.
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Wednesday Jul 13, 2022
33. Julia Alexander on the Impact of Ad-Supported Streaming
Wednesday Jul 13, 2022
Wednesday Jul 13, 2022
Julia Alexander, Director of Strategy at Parrot Analytics, joins Cross Screen Media CEO Michael Beach to share her thoughts on the upside of ad-supported streaming and the economics of content production and unscripted programming.
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Wednesday Jul 06, 2022
32. Hollywood Reporter’s Alex Weprin on the Future of Ads in Streaming
Wednesday Jul 06, 2022
Wednesday Jul 06, 2022
Alex Weprin, Media Reporter at The Hollywood Reporter, joins Cross Screen Media CEO Michael Beach to share his thoughts on the state of streaming, ad implementation strategies across platforms, and the latest on regional sports networks.
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